I have been many kinds of designer, and I am suspicious of anyone who has only been one. A decade ago I was drawing storyboards and building brand systems by hand; today I am reading heatmaps and writing hypotheses for A/B tests. Nothing in between was a detour. Each discipline left a residue in the next: illustration taught me what a frame should hold, motion taught me what attention costs, branding taught me that a system is a kind of memory.

What I bring to a project is not a single skill but a method built from all of them: observe before assuming, build a language before applying a style, give it form with intention, let it move with purpose, and verify that it did what it was meant to do. Five gestures, repeated in different orders, on different scales, for different goals.